Since the opening of Dawnroom, Chen Xiaoming has created more than 20 coffee shops along the way. He believes that life changes all the time, so what a coffee shop is also changes and each one is different and should not stick to the same rules. With this freedom in mind, he created more than 20 diverse coffee experiences, each with their own concept, but all aiming to express the “coffee philosophy.” However, the most important aspect of this café is still what is in the cup, really tasty coffee and the whole experience convened by the architecture, furniture and light, creating a special relationship with the customer, who become regulars. For 20 years, Chen Xiaoming has in addition to his own place, helped many others to open their own coffee shop, planting his ideals like coffee seeds in every corner of the city, to watch them grow and prosper.